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The art of "marketing content"

We are currently witnessing dramatic changes and shifts in marketing practice. In the old days with…

5 tips on making the clients buy from you instead of selling to them

These days, customers control the sales and buying process much more than ever before, thanks to IT…

How to fight the "Call me after New Year" reply

Winter is a slow-down time. Work performance decreases, people are getting ready for the…

How to survive the loss-making period after launching a new product

The launch of a new product, product series or start-up on the market tends to be followed by a…

Make clients laugh: Humour in marketing and sales

The content of your marketing and presentation materials does not have to be boring, vague and…

4 tips for introverts: How to increase your self-confidence in sales

We usually associate the sales profession with extroverted, talkative and outgoing people, but we…

Sequential closing: a surprisingly efficient sales technique

How does sequential closing work? The basic idea is that during a business meeting or sales call…

Failed to close a deal? The important thing is to learn your lesson

Failures are an inevitable part of sales, often on a daily basis. Rejection by a prospect is a…

Did your sales go down? 5 tips on how to handle that

Are you experiencing a period in which your sales have decreased and you do not know why? The sales…

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