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How to win trust during a sales call

The preparations you make prior to a sales call are not the only thing that matters. It is easy to…

Everyday negotiations

Negotiation skills are very important not only in your professional life, but also in your personal…

Control the situation - a lesson from an airport terminal

Controlling a situation means acting in a way that is both assertive and respectful. To achieve…

Extra effort needed: How to get in touch with prospect client

This is an eternal question in sales. The potential customer does not answer calls. Should we invest…

Introverted salespeople

Introverts do not live in complete isolation; they are, however, rather selective in their choice of…

How to get a "Yes" in sales

Nicola Cook, MD of the Shortcuts consultancy company, dealing with leadership and sales, is also…

When the client is "reviewing other options"

"I have had other offers as well." "I would like to browse some more." "I do not want to make a…

How to overcome the initial lack of interest of a client

"I am not interested" is a frequent objection that many salespeople do not know how to overcome. It…

How to sell to key accounts?

Key accounts are not just ordinary customers. A truly professional B2B sales person has to use more…

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